{"id":388,"date":"2020-07-14T00:51:00","date_gmt":"2020-07-13T18:51:00","guid":{"rendered":"https:\/\/agribusinessedu.com\/?p=388"},"modified":"2020-12-21T18:01:04","modified_gmt":"2020-12-21T12:01:04","slug":"cross-border-e-commerce-marketing-and-management","status":"publish","type":"post","link":"https:\/\/agribusinessedu.com\/cross-border-e-commerce-marketing-and-management\/","title":{"rendered":"\u201cCross-Border E-Commerce Marketing and Management\u201d Book Published by IGI Global, Academic Publisher"},"content":{"rendered":"

 <\/p>\n

Description of the Book\u00a0<\/strong><\/span><\/h1>\n

Because of the ubiquitous presence of smartphones, cross-border e-shopping is simpler than ever before. Through cross-border e-commerce, sellers are not restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. Such scope has expedited the prospect of becoming present in the global market for enterprises of all sizes, especially for small\u2010 and medium\u2010sized enterprises (SMEs) that want to establish their footprint in the international market for the first time. As the cross-border e-commerce industry continues to grow, it is also becoming competitive. To cope with this challenge, managers are applying various strategies to remain competitive in the industry. There are 13 chapters in this book. Esteemed teachers and researchers from USA, Spain, Chile, Bangladesh, Hong Kong, China, South Africa, India, Malaysia, Japan, Australia, Sri Lanka, Brunei, South Korea have written various chapters of the book.<\/span><\/p>\n

Cross-Border E-Commerce Marketing and Management<\/strong><\/a> is an essential reference source that enhances stakeholder knowledge of cross-border e-commerce and provides best practices for launching a cross-border business and conducting digital marketing initiatives that target international online consumers. As the regulations, policies, taxation system, degree of technology integration, law, and logistic frameworks vary from jurisdiction to jurisdiction, this book covers their impacts on the cross-border e-commerce consumers\u2019 motives, suppliers, pricing, custom clearance, and marketing strategies. Furthermore, the framework and facilities needed for developing a digital logistic system are discussed. Highlighting topics that include supply chain, human resources management, and a global brand, this book is ideal for cross-border e-commerce managers, SME managers, marketers, advertisers, brand managers, stakeholders, policymakers, academicians, researchers, professionals, and students.<\/span><\/p>\n

Topics Covered<\/strong><\/span><\/h2>\n

The many academic areas covered in this publication include, but are not limited to:<\/span><\/p>\n