{"id":516,"date":"2020-09-30T01:54:04","date_gmt":"2020-09-29T19:54:04","guid":{"rendered":"https:\/\/agribusinessedu.com\/?p=516"},"modified":"2020-12-17T15:30:32","modified_gmt":"2020-12-17T09:30:32","slug":"gis-based-agro-marketing-solutions-in-agribusiness","status":"publish","type":"post","link":"https:\/\/agribusinessedu.com\/gis-based-agro-marketing-solutions-in-agribusiness\/","title":{"rendered":"GIS based Agro-marketing solutions in Agribusiness"},"content":{"rendered":"
GIS-based Agro-marketing is a decision-based support system that is primarily being built to prepare marketing strategies. The application is based on GIS software, such as ArcInfo, ArcView, etc are used for GIS-based Agro-marketing solutions in agribusiness<\/a>.\u00a0<\/span><\/p>\n A broad variety of subjects are covered by marketing research. Beaumont (1991 ) states that the four Ps can conventionally be summarized as the marketing mix: commodity, price, location, and promotion. It implies that a fifth P-that of data processing-should be applied to these, making it possible to combine GIS and the marketing mix (Please refer to the figure below). This highlights the crucial role that GIS can play as an instrument for combining the different components of the marketing mix to help strategic decision-making.<\/span><\/p>\n Figure: 1 The integration of the marketing mix (‘five Ps’)[after Beaumont, 1991, P140]\u00a0<\/span><\/p>\n