In today’s interconnected world, cross-border e-commerce (CBEC) is booming. It allows businesses to sell their products to customers across international borders, opening exciting new markets and growth opportunities. But to be successful in this arena, effective cross-border e-commerce marketing and management is crucial.
Description of the Book
Because of the ubiquitous presence of smartphones, cross-border e-shopping is simpler than ever before. Through cross-border e-commerce, sellers are not restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. Such scope has expedited the prospect of becoming present in the global market for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to establish their footprint in the international market for the first time. As the cross-border e-commerce industry continues to grow, it is also becoming competitive. To cope with this challenge, managers are applying various strategies to remain competitive in the industry. There are 13 chapters in this book. Esteemed teachers and researchers from USA, Spain, Chile, Bangladesh, Hong Kong, China, South Africa, India, Malaysia, Japan, Australia, Sri Lanka, Brunei, South Korea have written various chapters of the book.
Cross-Border E-Commerce Marketing and Management is an essential reference source that enhances stakeholder knowledge of cross-border e-commerce and provides best practices for launching a cross-border business and conducting digital marketing initiatives that target international online consumers. As the regulations, policies, taxation system, degree of technology integration, law, and logistic frameworks vary from jurisdiction to jurisdiction, this book covers their impacts on the cross-border e-commerce consumers’ motives, suppliers, pricing, custom clearance, and marketing strategies. Furthermore, the framework and facilities needed for developing a digital logistic system are discussed. Highlighting topics that include supply chain, human resources management, and a global brand, this book is ideal for cross-border e-commerce managers, SME managers, marketers, advertisers, brand managers, stakeholders, policymakers, academicians, researchers, professionals, and students.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
- Artificial Intelligence
- Big Data
- Digital Marketing
- E-Commerce
- Global Brand
- Human Resources Management
- Internet of Things
- Security
- Small and Medium Enterprises (SMEs)
- Supply Chain Management
Sl |
Chapter Title |
Author |
Author Affiliation |
Country |
| 1 | Cross-Border E-Commerce: An Emerging Norm | Dr. Md. Rakibul Hoque | Emporia State University | USA |
| Dr. Ed Bashaw | Emporia State University | USA | ||
| 2 | Technologies for Cross-Border E-Commerce | Dr. Paolo Saona
|
Saint Louis University &
Universidad Pontificia Comillas |
Spain |
| Universidad Católica de la Santísima Concepción | Chile | |||
| Naznin Akther | Islamic University of Technology | Bangladesh | ||
| Dr. Md. Abdullah Al Mamun | Islamic University of Technology | Bangladesh | ||
| Md. Abul Kalam Azad | Islamic University of Technology | Bangladesh | ||
| 3 | Supply Chain in Cross Border E-Commerce | Md. Nuruzzaman | Lanzhou University
|
China |
| Mrs. Alicia Neva Weber | University of South Africa | South Africa | ||
| 4 |
Cross-Border E-Commerce Payments
|
Noor Nahar Begum | The Hong Kong Polytechnic University | Hong Kong |
Md. Masudul Hassan |
Atish Dipankar University of Science and Technology |
Bangladesh |
||
| 5 | Cross-Border E-Commerce Security Issues and Protections | Dr. Sumaiya Thaseen | Vellore Institute of Technology | India |
| Miss Aarshitha Kopparapu | Vellore Institute of Technology | India | ||
| Miss Gopika Velu | Vellore Institute of Technology | India | ||
| Dr. Aswani Kumar Cherukuri | Vellore Institute of Technology | India | ||
| 6 | Marketing and Advertisement in Cross-Border E-Commerce | Mohammad Zahedul Alam, PhD
|
Bangladesh University of Professionals | Bangladesh |
| Wuhan University of Technology | China | |||
| 7 | Global Brand and Global Customers | Mirza Mohammad Didarul Alam | Universiti Utara Malaysia | Malaysia |
| Ataul Karim Patwary | Universiti Utara Malaysia | Malaysia | ||
| 8 | Digital Marketing | Mohammad Osman Gani | Hiroshima University, Japan | Japan |
| Yoshi Takahashi | Hiroshima University, Japan | Japan | ||
| 9 | Social Network and Social Commerce | Mamun Ala | Australian Institute of Business (AIB), Australia | Australia |
| Sumesh Nair | Australian Institute of Business (AIB), Australia | Australia | ||
| Tareq Rasul | Australian Institute of Business (AIB), Australia | Australia | ||
| 10 | Managing Human Resources in Cross-Border E-Commerce | Roksana Binte Rezwan | Hiroshima University | Japan |
| 11 | Big Data, Artificial Intelligence and the Internet of Things in Cross-Border E-Commerce | Dr. Aboo buckerI lmudeen | South Eastern University of Sri Lanka | Srilanka |
| 12 | Cross Border E-Commerce and SMEs | Dr. Muhammad Anshari | Universiti Brunei Darussalam | Brunei |
| Dr. Mohammad Nabil Almunawar | Universiti Brunei Darussalam | Brunei | ||
| Dr. Syamimi Ariff Lim | Universiti Brunei Darussalam | Brunei | ||
| 13 | Understanding the Current Research of Cross-Border E-Commerce: A Systematic Literature Review | Dr. Jian Mou | Pusan National University | South Korea |
| Dr. Yi Cui | Communication University of China | China |
Available at: https://go.shr.lc/327bOZ3
