“Cross-Border E-Commerce Marketing and Management” Book Published by IGI Global, Academic Publisher

“Cross-Border E-Commerce Marketing and Management” Book Published by IGI Global, Academic Publisher


Description of the Book 

Because of the ubiquitous presence of smartphones, cross-border e-shopping is simpler than ever before. Through cross-border e-commerce, sellers are not restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. Such scope has expedited the prospect of becoming present in the global market for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to establish their footprint in the international market for the first time. As the cross-border e-commerce industry continues to grow, it is also becoming competitive. To cope with this challenge, managers are applying various strategies to remain competitive in the industry. There are 13 chapters in this book. Esteemed teachers and researchers from USA, Spain, Chile, Bangladesh, Hong Kong, China, South Africa, India, Malaysia, Japan, Australia, Sri Lanka, Brunei, South Korea have written various chapters of the book.

Cross-Border E-Commerce Marketing and Management is an essential reference source that enhances stakeholder knowledge of cross-border e-commerce and provides best practices for launching a cross-border business and conducting digital marketing initiatives that target international online consumers. As the regulations, policies, taxation system, degree of technology integration, law, and logistic frameworks vary from jurisdiction to jurisdiction, this book covers their impacts on the cross-border e-commerce consumers’ motives, suppliers, pricing, custom clearance, and marketing strategies. Furthermore, the framework and facilities needed for developing a digital logistic system are discussed. Highlighting topics that include supply chain, human resources management, and a global brand, this book is ideal for cross-border e-commerce managers, SME managers, marketers, advertisers, brand managers, stakeholders, policymakers, academicians, researchers, professionals, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Big Data
  • Digital Marketing
  • E-Commerce
  • Global Brand
  • Human Resources Management
  • Internet of Things
  • Security
  • Small and Medium Enterprises (SMEs)
  • Supply Chain Management



Chapter Title


Author  Affiliation


1 Cross-Border E-Commerce: An Emerging Norm Dr. Md. Rakibul Hoque Emporia State University USA
Dr. Ed Bashaw Emporia State University USA
2 Technologies for Cross-Border E-Commerce Dr. Paolo Saona


Saint Louis University &

Universidad Pontificia Comillas

Universidad Católica de la Santísima Concepción Chile
Naznin Akther Islamic University of Technology Bangladesh
Dr. Md. Abdullah Al Mamun Islamic University of Technology Bangladesh
Md. Abul Kalam Azad Islamic University of Technology Bangladesh
3 Supply Chain in Cross Border E-Commerce Md. Nuruzzaman Lanzhou University


Mrs. Alicia Neva Weber University of South Africa South Africa

Cross-Border E-Commerce Payments


Noor Nahar Begum The Hong Kong Polytechnic University Hong Kong

Md. Masudul Hassan

Atish Dipankar University of Science and Technology


5 Cross-Border E-Commerce Security Issues and Protections Dr. Sumaiya Thaseen Vellore Institute of Technology India
Miss Aarshitha Kopparapu Vellore Institute of Technology India
Miss Gopika Velu Vellore Institute of Technology India
Dr. Aswani Kumar Cherukuri Vellore Institute of Technology India
6 Marketing and Advertisement in Cross-Border E-Commerce Mohammad Zahedul Alam, PhD


Bangladesh University of Professionals Bangladesh
Wuhan University of Technology China
7 Global Brand and Global Customers Mirza Mohammad Didarul Alam Universiti Utara Malaysia Malaysia
Ataul Karim Patwary Universiti Utara Malaysia Malaysia
8 Digital Marketing Mohammad Osman Gani Hiroshima University, Japan Japan
Yoshi Takahashi Hiroshima University, Japan Japan
9 Social Network and Social Commerce Mamun Ala Australian Institute of Business (AIB), Australia Australia
Sumesh Nair Australian Institute of Business (AIB), Australia Australia
Tareq Rasul Australian Institute of Business (AIB), Australia Australia
10 Managing Human Resources in Cross-Border E-Commerce Roksana Binte Rezwan Hiroshima University Japan
11 Big Data, Artificial Intelligence and the Internet of Things in Cross-Border E-Commerce Dr. Aboo buckerI lmudeen South Eastern University of Sri Lanka Srilanka
12 Cross Border E-Commerce and SMEs Dr. Muhammad Anshari Universiti Brunei Darussalam Brunei
Dr. Mohammad Nabil Almunawar Universiti Brunei Darussalam Brunei
Dr. Syamimi Ariff Lim Universiti Brunei Darussalam Brunei
13 Understanding the Current Research of Cross-Border E-Commerce: A Systematic Literature Review Dr. Jian Mou Pusan National University South Korea
Dr. Yi Cui Communication University of China China

Available at: https://go.shr.lc/327bOZ3


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