Agribusiness Strategy and Information Analysis Techniques

Agribusiness Strategy and Information Analysis Techniques
Agribusiness Strategy and Information Analysis Techniques

Agribusiness Strategy and Information Analysis Techniques

Agribusiness Strategy Techniques

A plan with a long term viewpoint for the agribusiness development of the corporation is called Agribusiness strategy. Its goal is to enlarge a competitive edge over other companies and make possible it to get used to any changes happening around it. At present, the Agribusiness strategy and information analysis techniques are essential for doing agribusiness.

Corporations formulate their agribusiness strategies using the steps summarized below.

  1. Demonstration of corporate philosophy
Identify the corporation’s purpose determination and accomplishment strategy etc.


   2.  Demonstration of corporate goals Assign the final target of the corporation.


    3. Meaning  of corporate domain Identify the corporation’s position in the market


      4.  Purpose  of agribusiness strategy Set a course for the future that will allow the corporation to familiarize itself with changes and survive

Agribusiness Information Analysis Techniques

In order to determine an agribusiness strategy, it is necessary to understand the full capabilities of the corporation and analyze its current situation and position.

Data analysis techniques for deciding agribusiness strategy are summed up below:

(1)SWOT analysis

A “SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis” is an assessment system that studies the strengths, weaknesses, opportunities, and threats of a corporation. Strengths to take advantage of and weaknesses to overcome are additionally clarified by examining the “internal environment” of the corporation.

Opportunities to take advantage of and threats to address are identified by analyzing the “external environment” surrounding the corporation.

A SWOT analysis is also used to determine marketing plans and crisis management policies. It is regarded as a perfect analysis technique when developing an agribusiness strategy.


Opportunities Threats
Strengths What societal opportunities bring out the strengths of our corporation? Can societal threats be over-come using the strengths of our corporation?
Weaknesses What societal opportunities do the weaknesses of our corporation present? Can any threats be overcome using the weaknesses of our corporation?


(2)PPM (Product Portfolio Management)

Product Portfolio Management occupies a strong part of the Agribusiness Strategy and Information Analysis Techniques. A technique for business analysis that separates the agribusinesses and products the corporation addresses into four categories: “star,” “cash cow,” “question mark,” and “dog” is called PPM (Product Portfolio Management)”.  They are designed on a graph with market share and market growth on the axes. By assigning management resources to each of the four categories, the largest part of effective and efficient sequences of businesses and products can be examined.


Category Description
Star Businesses and products that are beneficial but need investment. Businesses and products that have a high rate of return and have matured but need funds to continue their position in the market.
Cash now Businesses and products that make a profit with small investment funds. Mature businesses and products have a high rate of return with the smallest investment (funding) because of the huge market share. Over-investment should be avoided.
Question mark Businesses and products that are not beneficial, but can be expected to grow in the future with supplementary investment. The growth rate is high but considerable investment (funding) is required as a result of the small market share. For businesses and products that can be estimated to grow up in the future, an approach to turn them into a “star” is essential.
Dog Businesses and products with small prospective that should usually be withdrawn. Businesses and products that have rejected and have together low outflow of investment and low inflow of funds. Except for income greater than the investment can be anticipated, it may be necessary to withdraw or reduce the businesses and products.



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