Some Basic Truths about Communication in Agribusiness - Agribusiness Education and Research International

Some Basic Truths about Communication

In an organization, different types of communication exist. Some Basic Truths about Communication in Agribusiness are discussed below:

The sense is in the mind, and there are no two minds alike.

We all inhabit distinct visual and verbal words (Occupy). The meaning that is extracted (removed) from a message can vary from the meaning that is intended (proposed).

Communication symbols are imperfect, and so are our best communication attempts.

Meanings are unstable and are expressed by symbols imperfectly.

Communication is about relationships and knowledge.

Knowledge transmission (transmission) is not the only significant purpose of business communication. For good communication, fostering (enlightening) positive relationships is also important.

Communication Meaning

The word communication is derived from the word “Communis” in Latin, meaning “Common.”

It tells us that contact between or among individuals involves common items.

Now the question is what is the common thing about that?

It is the meaning of words, ideas, knowledge, facts, or everything that affects the well-being of human beings in society.

People want to build a “common understanding platform” on which they can behave or live together. Contact does so as a uniform bondage medium.

The need for effective communication is widely accepted, but there is less consensus on an accurate definition. Chester I. Barnard was the first to give serious thinking to contact the leading authorities. Other academics have contributed a great deal to the science of communication. There are differences between their presented communication principles, but among them, their exits are also a common thread. They have all emphasized the exchange of thoughts between human beings.

In many ways, communication is characterized by many writers and scholars. The one most fitting for the study of communication in the business of all possible meanings of communication is that communication is a mechanism through which information is shared between or between people through a common system of symbols, signs, or actions. Communication has synonyms as a method, such as expressing feelings, communicating, talking, corresponding, writing, and exchanging information.

Communication in Business and Agribusiness

A company is an economic operation that uses different resources to generate products or services for surplus or benefit generation. These tools include financial, human, physical, and most data. Company correspondence refers to the sharing of information in the context of business activities.

The meanings suggest that correspondence relating to any business issue can be referred to as business communication.

In coping with their administrative duties, managers perform different positions. Information distribution is one of the manager’s functions, and this function requires business communication. In order to influence sales and industry, they correspond with other individuals and organizations. We share knowledge, opinions, and opinions with others involved inside and outside the company.

We may therefore infer that business communication is a process of sharing knowledge, ideas, ideas, and opinions related to business activities with other individuals in order to achieve a consensual sense of messages that achieve business goals.

Types of Communication

Two kinds of contact concern each business organization. They are:

A) External

(b) Internal

It must engage externally with other business organizations, banks, government departments, the press, clients, and the general public.

Internal communication consists of the transmission of data within the business. Internal contact can be of two kinds again. They are

a) Official or formal, and

b) Informal

Formal correspondence flows through specified channels that must be pursued by all members desirous of (hoping for) communication with each other.

In addition to these formal communication networks, an informal channel, also called the grapevine, occurs in each organization that does not originate from organizational needs, but that is still an integral part of its communication system.

Written Communication :

The communication is called written communication, which is conducted with a written code or phrase. An encoded (set) message that is transmitted in written form.

Oral Communication :

Oral communication is verbal communication that communicates with the pronunciation of words or with words spoken. Oral contact requires face-to-face interaction, group meetings, telephone calls, and other situations in which the sender uses the words spoken to connect.

Vertical Communication:

There are essentially two forms of this interaction. They are:

Communication from Downwards.
Communication Upward.
a) Downward Communication:

The contact that flows from the top of the structure of the company to the bottom of the structure is a downward communication. The vertical communication that flows from a higher level to one or lower levels in the organization is a downward communication.

Downward Communication’s objectives:

To send directives on the job.
To clarify procedures and processes.
To express performance analysis.
To illustrate the logic of the work.

Downward Communication’s limitations:

In the case of long contact lines, there might be:

Delay
Knowledge loss.
(Misrepresentation) Distortion.
Resentment by subordinate workers (Dislike/Anger).

Efficient downward coordination Essentials:

Managers should be told properly.
Executives should be specific about how much they need to communicate.
Any authority to shorten the line of contact should be transferred to lower levels.

(b) Correspondence from the Upward:

The movement of vertical contact in the company from a lower level to one or higher level is known as upward communication. Upward correspondence moves from subordinates to superiors, continuing the hierarchy of the company.

Upward Contact Importance:

Offers suggestions to superiors
Releases the subordinates’ staff’s pent-up feelings.
Provides helpful ideas for superiors.
Encourages peace.
Upward Coordination Methods:
Supervisors retain an open policy on doors.

Boxes of complaints-and-suggestions.

Group events.
Direct Contact.

Upward Contact Limitations:

Employees are unable to express themselves.
Excellent risk of distortion.
The Bypassed Supervisors feel offended.
Employees fear that it is possible to view their criticism as a symbol of their personal weakness.

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